这一系列的纸尿裤产品我们将之定义为“宝宝梦想家”系列。每一个宝宝都是小小的梦想家，长大后他们可以成为想要成为的人。设计师设计了11个不同的角色，当然，这一系列还可以根据市场销售的需要延伸更多的角色。可爱的宝宝有不同的身份，这是他们未来可能会成为的人生角色。
This series of diaper products we define as the "baby Dreamer" series. Every baby is a little dreamer who can grow up to be anything they want to be. Eleven different characters have been created, though the series can be extended to include more characters as marketing requires. Cute babies have different identities, which are the roles they may become in their future lives.
这样的包装画面很容易吸引中国父母的注意，这正是他们对孩子未来的期许。“望子成龙，望女成凤”似乎是中国父母的天性，劳其一生只为给子女更好的，助其逐梦实现理想。梦想家的包装与购买者（年轻的父母）之间产生了情感共鸣，这为产品销售创造了非常有利的条件。宝宝想去往的地方，我们希望梦想的翅膀皆可飞达！
Such packaging images easily catch the attention of Chinese parents, who want their children to have in the future. It seems to be the nature of Chinese parents to "hope their children will become successful and their daughters will become phoenix", working their whole lives only to give their children something better and help them realize their dreams. The dreamers' packaging resonates emotionally with the buyers (young parents), which creates very favorable conditions for product sales. Baby wants to go to the place, we hope the wings of the dream can fly!
作品名称：宾比兔-宝宝梦想家系列纸尿裤
设计：#景宽设计工作室 JK Design Studio
创意总监：周景宽
设计：#景宽设计工作室 JK Design Studio
创意总监：周景宽
包装设计师：周景宽
插画：Delphine.Meier
奖项：2022德国iF设计奖、包装设计界奥斯卡-英国Pentawards 2022 金奖
奖项：2022德国iF设计奖、包装设计界奥斯卡-英国Pentawards 2022 金奖
Work: Binbe Too - Baby Dreamer series diapers
Design: JK Design Studio
Creative Director: Zhou Jingkuan
Packaging Designer: Zhou Jingkuan
Illustration: Delphine. Meier
Award：iF Design Award 2022 (Germany), Pentawards 2022 Gold Award (UK)
